Will Remsbottom is the type of guy who, when he sees a void in the market, just opens his own business. So far, it’s worked out well for him—he launched Scrimshaw Coffee in 2017, Field Trip Coffee Roasters in 2020, and Majorette in 2023. Next up, Somewhere Pizza is coming this December, right next door to Scrimshaw in El Cerrito.
Somewhere Pizza aims to be a true-blue neighborhood pizza joint, with a few other bread and bread-adjacent things on the menu. “Slices and Italian sandwiches for lunch, small seasonal plates, and a menu that is borderline classic ‘red sauce’ spots, but without the kitsch,” Remsbottom says. Sienna Walters of Companion Bread is consulting on how to launch an in-house bakery element, working alongside Scrimshaw chef Jeannette Silva (Pujol in Mexico City, Verlaine in Los Angeles, Communal Coffee in San Diego, and her pop-up La Selva).
Remsbottom wants Somewhere to meet a need the neighborhood didn’t even realize they had. “Think checkered floors, comfy booths, and an aesthetic that is either brand new nor has been there for decades,” he says.
It won’t be pretentious or clubby, he promises. “I think the SD ‘scene,’ where every new spot is trying to be Disneyland, is forgetting about the neighborhood restaurant at a rapid clip,” he says. “So that’s what we’re going to aim to be.”
Somewhere Pizza, located at 5540 El Cajon Boulevard, should start serving Brooklyn-style pizzas, natural wines, housemade sodas, and more sometime in December. A crowdfunding campaign is live; you can follow their progress on Instagram at @somewherepizza_sd.
San Diego Restaurant News & Food Events
It’s Oktoberfest Season, Y’all
My favorite season is upon us—the time of marzens, dirndls, pretzels, and oom-pah bands. It’s Oktoberfest time across San Diego, and there are more than ever to choose from. I recommend checking out whatever local party is closest to you, but let’s not ignore the German granddaddies of San Diego Oktoberfests: I’m always partial to the German-American Societies of San Diego’s two-weekend bash in El Cajon (September 27–29 and October 4–6), but the county’s largest party comes back to La Mesa on October 4–6 and the beachy Bavarian bacchanal returns to Ocean Beach on October 11–12. Really, you can’t go wrong with any of them, so find your favorite Oktoberfest destination and remember to prost responsibly.
Beth’s Bites
- New restaurant alert: A Mexican eatery is headed to 4566 30th Street in North Park. Smoky Habanero Mexican Cuisine is poised to take over the former Living Tea space along the same delicious block as Chris’ Ono Grinds, The Friendly, and Fall Brewing.
- Coronado Brewing is getting into the fall spirit with its new cider release, a small-batch cranberry cinnamon apple cider with a refreshing 5.8 percent ABV. If this heat wave ever breaks, I’ll be ready to pair this with a slice of apple pie and my cable-knit sweater.
- San Diego Cooks, from San Diego writer Ligaya Malones and photographer Deanna Sandoval, releases this month. The hardcover cookbook features 70 recipes from local chefs and restaurants, including 24 Suns, TJ Oyster Bar, Ambrogio by Acquerello, Valle, and many more. Head to Ponto Lago at Park Hyatt Aviara on Tuesday, September 24, for a cooking demonstration and book signing with executive chef Pierre Albaladejo.
Have breaking-news, exciting scoops, or great stories about San Diego’s food scene? Send your pitches to food@sdmag.com.
