Craft beer isn’t nearly as cool as it used to be.
Nationally, beer’s share of the alcohol market is down 5.1 percent as more drinkers diversify their imbibing between beverages like wine, hard kombucha, and spirits. Locally, there have been plenty of storm warnings over the past year: brand closures like Second Chance Beer Company, shutterings like Thorn Brewing’s Mission Hills taproom, and reshufflings like Ballast Point and Eppig Brewing. However, there have also been a few bright spots—Sunny Grove Brewing Company opened in Santee, North Park Beer Company expanded to Crown Point, and Protector Brewery entered The InterContinental San Diego.
However, none of these brewhouses have been around as long as Mission Brewing, officially launched in 1913. (Sure, it took a long break between Prohibition and the brand’s relaunch in 2007, but it’s still pretty OG.) Aside from taking over the former Kensington Brewing Company’s tasting room in August 2023, Mission has pretty much minded its own business in East Village, making IPAs, lagers, kettle sours, and even some hard seltzers.
But now, the business is turning to expansion. Mission Brewing has officially acquired Rough Draft Brewing’s Miramar brewing facility and two satellite tasting rooms in Del Mar Highlands Town Center and on the UCSD campus. The announcement auspiciously coincides with the 17th anniversary of Mission’s relaunch this weekend.
Aaron Long, vice president of sales and marketing for Mission Brewing, says this expansion was possible thanks mainly to Rough Draft founder Jeff Silver’s work over the past 12 years. “Jeff put together a special set of taprooms, and we’re beyond excited for the opportunity to take the torch and further expand Mission’s brick-and-mortar presence around San Diego,” Long says. “Every site has a unique community that will be super fun to integrate our brands and get involved in, [and we] can’t wait to show everyone what we’ve been working on.”
The acquisition officially finalizes at the end of June. Still, Mission has already begun taking over the Del Mar and UCSD locations and announced plans for special events at all locations in the coming months. Long also says that when Mission’s current lease inside the Wonder Bread building ends in October, the company will transfer brewing operations to the Miramar facility, adding that the Mission team plans to continue renting the East Village taproom space to keep that portion of the business open.
San Diego Restaurant News & Food Events
Mixed Grounds Coffee Opening a New Location in North Park
AAPI-owned Mixed Grounds Coffee will be a part of North Park’s AMP 30 building at 4555 30th Street when it opens later this year. The 202-unit infill development stretches between Madison and Monroe Avenues (right across from Fall Brewing Company and The Friendly). Still, coffeeheads don’t need to wait that long for one of Mixed Grounds’ specialty drinks, including Vietnamese iced coffee and lychee matcha lemonade—its Logan Heights location at 2920 Imperial Avenue is open daily.
Beth’s Bites
- USA Today’s 10Best list named Normal Heights scoop shop An’s Dry Cleaning the country’s number-one indie ice cream shop. It’s offering $1 gelatos on July 1 (until supplies run out) to celebrate. Scared of what promises to be a crazy line? Try your luck at the shop’s other location, An’s Hatmakers in Del Mar. Either way, you get ice cream! (Or gelato, whatever you want.)
- Despite Sicilian Thing Pizza unceremoniously shuttering earlier this year, North Park doesn’t have to mourn a lack of ’za for long. Hillcrest standby Sisters Pizza is taking over the 30th Street space and says it hopes to launch this second outpost by the end of summer.
- The 23rd annual Taste of Adams Avenue kicks off at 11 a.m. on Sunday, June 30. It runs until 3 p.m., which means there are only four hours to try and taste everything from more than 40 restaurants, breweries, bakeries, and wine bars, including An’s Dry Cleaning, Hayes Burger, Trattoria Da Sofia, White Rice Bodega, and many more. Good luck!
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