Grassroots collectives, pop-ups, cottage kitchens, and other types of indie endeavors don’t usually get the mainstream recognition of splashy concepts tailor-made for Instagram or with enormous PR budgets. But their permeating influence and unbridled creativity arguably define local gastronomic economies more than any glossy magazine spread featuring the hot chef of the month ever truly could.
A bunch of San Diego’s most innovative Latina bakers and other makers have banded together to form a culinary collective called La Tiendita, throwing pop-up events at places like Home Ec and Friends of Friends (two business which also operate in shared spaces—I’m sensing a pattern here). Organizer Veronica Enriquez says she first got the idea in 2022, when Carynn Pinckney, owner of Home Ec, invited her to provide baked goods to a fundraiser for abortion access.
“The vibe of all these people getting together and doing something that was important to all of us—it was like a high,” Enriquez says. She’s worked in restaurants and kitchens for years, currently as the pastry lead at Born & Raised. But she didn’t have an outlet for her own creations, and she knew plenty of other Latinas in the same situation. So, riding that high of the first event, she asked Pinckney to provide space for her and eight other Latinas to showcase their stuff. La Tiendita was born in 2023.
The goal of La Tiendita is to cultivate community and connect like-minded Latinas who tend to be outnumbered in male-dominated kitchens. Even the name reflects the tight-knit nature of the group. “It literally translates to the little shop … but it also means your family-owned neighborhood corner store,” she explains. “Everyone goes to that corner store to pick up their milk for the day. It’s very family-oriented, community-oriented.”
And the family is definitely growing. “Every single time, it gets bigger and bigger,” Enriquez laughs. Makers like Vanessa Corrales (SPLIT Bakehouse Vegan Bakery), Arely Chavez (Michimichi), Helena Quesada (Hell Yeah Helena), and Yajaira Cody (Badu Eats) make up the current roster of 14 creators who now have five events under their belts. The next one isn’t slated until October, but Enriquez they’ll do them as often as they can squeeze them in between their full-time jobs. But for now, her goal is twofold: keep growing and keep inspiring.
“I just want to keep giving Latinas a space and the opportunity to showcase what they can do,” she says. “It can usually be a male-dominated industry, [so] I just want to keep putting it out there and show women, You have the support. You can join in if you want. You can do this, too.”
Photo credit: Jeremy Sazon
San Diego Restaurant News & Food Events
Vino Carta To Host J. Brix Wines on Thursday, August 29
Can’t wait for local winemakers Jody and Emily Towe to open their forthcoming wine tasting room? You don’t have to—just head to Vino Carta (2161 India Street) this Thursday from 5 to 8 p.m. for a Winemaker Tasting with J. Brix. Twenty dollars gets you four wines and sparkling (okay, at least bubbling) conversation. The next day is Vino Carta’s weekly Friday pizza night, with OMG-F Pizza as this week’s featured pizzeria. (It’s gluten-free. Get it?)
Ponyboy at The Pearl Hotel Launches Dive-In Movie Nights
Every Wednesday, hop in The Pearl’s pool for themed drink and bite specials from onsite restaurant Ponyboy to go with the throwback movie of the night. (Think Blue Hawaiians during The Endless Summer.) Upcoming movies include The Graduate, Breakfast at Tiffany’s, Godzilla, and The Creature from the Black Lagoon—which, hilariously, will feature a “killer seafood” special of linguini and clams. Check out all the hotel happenings right here.
Beth’s Bites
- Two San Diegans are finalists in the 2024 Next Wave Awards, hosted by drinks industry media company VinePair. Erick Castro (Gilly’s House of Cocktails) is up for Drinks Professional of the Year, while Derek Gallanosa (GOAL Brewing) is in the running for Brewer of the Year. Best of luck to them both!
- I love Korean food more than any other type of cuisine—in fact, I’m eating some tonight—so I’m very much looking forward to Solsot’s arrival at 8657 Villa La Jolla Drive, Suite 103. It’s hot pot, not Korean barbecue, a nice addition to the already stellar lineup of Korean restaurants we’re spoiled with here in SD.
- Two new restaurants are coming to Westfield UTC. Coconut-centric dessert shop Melo Melo will join the mall munchie roster in October, while we’ll have to wait until November for Van Leeuwen Ice Cream. (I’m quite content making do with SomiSomi until then.)
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to food@sdmag.com.
