The Fish Shops
I rarely (if ever) say no to spending money on food—whether it’s because I want to support small businesses or just prefer not to deal with cooking and cleaning. And let’s be real, I just like to eat. So when given the option to eat a meal that also does some good in the world, I’ll be the first in line.
Enter The Fish Shop. With three locations throughout San Diego, it has only been around for 12 years, but are often regarded as longtime community staples. Owned by OMG Hospitality Group, you can find The Fish Shop in Pacific Beach, Point Loma, and Encinitas.
With their fast-casual approach to SoCal cuisine, dog-friendly atmospheres, no corkage fees, celebration of local beers and fishing vendors, it’s not hard to see why locals love it.
Its owners take special pride in their house-made sauces, salsas, and marinades, their craft cocktail program, and their fresh, sizable seafood offerings. But the real difference here is their commitment to their community. “Ever since we started, the three owners have always been big about giving back to the community with different programs,” says Larry Alva, operations director of The Fish Shop. “We always want to be ingrained in our community.”
When The Fish Shop opened their first location in Pacific Beach, they began partnering with local schools to host “Give Back” nights where 10 percent of sales went to parent-teacher associations for various school projects. During the holidays, The Fish Shop would offer free tacos to anyone who brought in a toy worth $5 or more for gift giving.
As the restaurant continued to grow, charitable efforts became a staple on their menu. “We decided to come up with a taco that, when purchased, provides one nutritious meal for a child in San Diego,” shared Alva.”
With this, the Elote Taco was born—all in the name of giving back. Filled with fresh, grilled Mahi Mahi and marinated with Fish Shop seasoning, it’s topped with cilantro white sauce, cabbage, elote pico, and cotija cheese. And since the introduction of the elote taco, the various locations have donated over 35,000 meals to It’s All About the Kids.
elote taco fish shop
Each location has neighborhood-specific offerings as well so that nearby residents can lend a hand in their own backyards. In Point Loma, the restaurant offers specials that provide donations to the Point Loma Foundation which provides opportunities to raise capital and fund projects in the area through art, historical preservation, education, safe byways, and landscape improvement for visitors.
Not in the mood to eat? You can put your love of wine to good use instead. “We collaborated with our [wine] reps and talked about our cause marketing efforts and wanting to get involved with giving back.” The Fish Shops now carry wines that have ties to various national organizations.
If you purchase a bottle of Chloe, proceeds will be donated to Dress for Success, an organization to empower women to achieve economic independence as well as the National Breast Cancer Foundation which provides help to those affected by breast cancer through early education and support services.
Grab a glass of Cupcake Wine and you’ll be donating to three causes: Direct Relief which is determined to improve the health and lives of people affected by poverty or emergencies; No Kid Hungry, a foundation dedicated to end childhood hunger in the United States; and Pets for Patriots, giving the gifts of fidelity, joy, and love to veterans and pets through companion animal adoption.
Really, it’s a no-brainer. Fresh fish, great wines, beachside cities, and good causes—is there anything more San Diegan?
