“The goal is always to create spaces of belonging, where all guests can feel respected, be themselves, and form connections, while cultural learning is happening,” says Lauren Garces, the creative mind behind event production company Social Artistry. “I constantly ask myself, ‘How can I intentionally build these spaces?’”
The daughter of Filipino immigrants, Garces grew up in Hawai‘i. After earning a degree in marketing at SDSU and working in event production for more than a decade, she started her company in 2020 with the intent of helping her community come together during the pandemic.
One of Social Artistry’s first “events” was not exactly a gathering. Called Box Creations, it was a response to the fear AAPI women felt while venturing out in a time when hate aimed at people of Asian descent was on the rise. Garces partnered with the Asian Business Association, Cox, SDG&E, and local artists to paint electrical boxes along Convoy with messages of hope and healing.
Garces is also part of the organizing force behind Balboa Park’s December Nights and helped make the beloved event a “drive-through” during the pandemic.
“We created a piece of San Diego history,” she recalls. “There was nothing else like it—people were honking along to ‘Jingle Bells’ while they waited in line in their cars. It brought San Diegans together at a time when we were so alone.”
Garces has now added her magic to Convoy San Diego Night Market, the Linda Vista Multi-Cultural Fair, and the Asian Film Festival, designing gatherings that connect local art, food, dance, music, entertainment, crafts, and cultural organizations to welcome visitors and residents alike. “One big event could be a celebration of a special time, but we also want it to be a showcase for what that community offers,” she says. “We want to inspire action to support our communities year-round.” She’s been invited to work on several Lunar New Year celebrations in 2025.
Most of the events Garces organizes are free to attend, backed by city, county, and local sponsors. She also co-chairs the San Diego Asian Pacific Islander Coalition, a partnership of more than 40 organizations from around the county. The coalition has secured empowerment grants from San Diego Foundation and driven a new research study of the AAPI diaspora in San Diego.
